Chapter 3Tag Archives

Ventura Cigar Company (VCC) announced today the addition of Chapter 3 to its Archetype Cigars story, with two new tobacco blends set to release in June at IPCPR 2019. These unique cigars, named Sacred Scales and Dawn of Destiny, are crafted by Cigar Master Ernesto Perez-Carrillo in his award-winning factory in the Dominican Republic. Perez-Carrillo and Michael Giannini, General Manager at Ventura Cigar, have a unique friendship which spans over the last 20 years, crossing paths at different points in their career journeys. Archetype Chapter 3 is a celebration that marks their 3 rd cigar collaboration, and the beginning of a new phase in the Archetype story, and in their story as icons in the cigar industry. Attendees of IPCPR will be among the first to try the new Archetype Chapter 3 blends and bring them into their store’s inventory. Inspired by the work of psychologist Dr. Carl Jung and mythographer Joseph Campbell, Archetype Cigars herald the Hero’s Journey, a common storytelling arc that has been shared across cultures, space and time.… Continue reading »