I’m still coming across a cigar here and there from last January’s TPE show, this time it was an Archetype Sacred Scales robusto that Ventura Cigar’s Michael Giannini handed me on one of our visits at the Phillips and King booth. The P&K booth was one of the largest and busiest at the show, not a big surprise since their parent company owns the show. Oddly, they seemed to feature more of other companies cigar brands than their own, at least more prominently. The Sacred Scales is a San Andrés wrapped cigar made by Ernesto Carrillo, who Michael worked with for quite a while with La Gloria Cubana. It has an Ecuador binder and fillers from Nicaragua. I absolutely loved this cigar.… Continue reading
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News: Ventura Cigar Releasing Archetype Master & Pupil Cigars at TPE
Here’s another news piece, this falls into the pre-TPE category. Ventura’s parent company owns the Tobacco Plus Expo, so I will be interested to see if they have any preferential treatment. I have to admit to looking at them a bit of a cynical eye since they made changes to their sales force. There’s enough divisiveness already, I don’t want to go down that road.
To Teach and Be Taught
Ventura Cigar Company to Release New Archetype Cigars at TPE 2020: Master & Pupil
Unveiling new insights in the Archetype story, Ventura Cigar Company is pleased to announce Master and Pupil, two new cigars that examine strength and transitions through rich tobacco blends crafted by Juan Martinez and Doctor Cuenca from Joya de Nicaragua. The industry will get a first look at Master and Pupil at the Tobacco Plus Expo 2020, held in Las Vegas, Nevada, 1/29/20 – 1/31/20. Customers can expect to see the cigars at fine tobacconists online and across the country soon after.
Inspired by the studies of both Sigmund Freud and Ka
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rl Jung, who identified common threads and themes of storytelling that transcend both time and culture, Archetype cigars outline the familiar tale of a hero’s journey, with cigars punctuating each crucial stage. Master and Pupil incorporates the essence of Freud and Jung, teacher and student, and tensions uncovered with the reversal of roles and transition of student to teacher.
Pupil is mild and relaxed in nature, and features an Ecuadoran Connecticut wrapper, Nicaraguan filler, and a Nicaraguan binder. It will be available as a 6 x 52 Toro.
The Master is a bold, confident cigar that’s crafted with a Nicaraguan wrapper, filler, and binder. It will also be available as a 6 x 52 Toro.
“No matter where you are in life, you are a master or a pupil. And then, one day, you are both,” says Michael Giannini, General Manager of Ventura
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Cigar Company. “We are students first, learning from those who came before. And then we find ourselves as the teachers, imparting our knowledge on others just starting their quest. We are never fully done learning, either, so the roles of teacher and student are fluid, always changing. The Archetype Master and Pupil cigars explore these transitions and tens
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ions through blends that offer strength and nuance throughout the smoke. We’ve worked on these for over a year with the masters at Joya de Nicaragua, of whom we are all students. These cigars are solid. If you’re coming to TPE 2020, come by the Ventura Cigar booth to say hi and check them out. And if you’re not at the show, well, keep an eye out.”
Master and Pupil are the latest releases to Archetype, a line marked by highly rated cigars that include Dreamstate, Sage Advice, Strange Passage, Initiation, and Axis Mundi, in addition to the 2018 3-cigar mini-series Crystals, Curses, and Cloaks. Master and Pup
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il are scheduled to ship immediately after TPE 2020.
For additional information, please visit venturacigarcompany.com.
About Ventura Cigar Company
Ventura Cigar Company (VCC) is a unique cigar brand born in sunny Southern California that is on a mission to create memorable, complex cigar blends that excite the senses and reward discriminating palates. Their flagship Archetype, Case Study, Project805, and PSyKo SEVEN brands offer multiple award-winning blends that earned 90+ ratings in Cigar Aficionado, Cigar & Spirits, and Cigar Snob. And Archetype’s Axis Mundi won #13 Cigar of the Year for 2017 from Cigar Aficionado. Ventura Cigar Company also distributes Tommy Bahama Luxury Cigar Accessories and the 4th Generation Tobacconist and Comoy’s of London lines of pipe tobacco products, extending its reach and tradition of offering top-quality tobacconist products. Pipes and blends under these brands are cultivated through generations of craftsmanship, making them longtime favorites of pipe tobacco enthusiasts.
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News: Ventura Cigars Shipping Two New Archetype Chapter 3 Blends
Coming Soon to a Tobacconist Near You: Two New Archetype blends from Ventura Cigar Company.
The story continues. Ventura Cigar Company (VCC) announced today that two new Archetype Chapter 3 cigars, are now shipping and will soon be available at online premium tobacco retailers and fine tobacconists around the United States. These unique blends, named Sacred Scales and Dawn of Destiny, were crafted by Cigar Master Ernesto Perez-Carrillo in collaboration with Ventura Cigar, and in celebration of the longtime friendship between Perez-Carrillo and Michael Giannini, General Manager at VCC. Recently debuted at IPCPR 2019. this will be the first opportunity for consumers to find and experience Archetype Chapter 3.… Continue reading
The Tale of Two Archetype Axis Mundis and News: Ventura Rolling Event at Rocky Mountain Cigar Festival
I’m going to tie these two things together, because they are directly related! Last month I had the pleasure of attending Michael Giannini’s rolling event at the PA Barnsmoker, and I applied the wrapper on an Archetype Axis Mundi toro. To be honest, Henry from Drew Estate jumped in and over my protestations, helped a little more than I would have liked, not understanding that I had done this before and really wanted to just have advice and not as much help. I didn’t want to be rude and say “dude, back off”, but I did make remarks like, “sorry, I haven’t done this since Willy showed me in 2013”. Anyway, I applied the wrapper and it came out pretty good, but it wouldn’t win any beauty contests. I struggled throughout the process to figure out which side of the leaf was the outside and which was the inside… Continue reading
News: Ventura Cigar Company Announces Archetype Chapter 3
Ventura Cigar Company (VCC) announced today the addition of Chapter 3 to its Archetype Cigars story, with two new tobacco blends set to release in June at IPCPR 2019. These unique cigars, named Sacred Scales and Dawn of Destiny, are crafted by Cigar Master Ernesto Perez-Carrillo in his award-winning factory in the Dominican Republic. Perez-Carrillo and Michael Giannini, General Manager at Ventura Cigar, have a unique friendship which spans over the last 20 years, crossing paths at different points in their career journeys. Archetype Chapter 3 is a celebration that marks their 3 rd cigar collaboration, and the beginning of a new phase in the Archetype story, and in their story as icons in the cigar industry. Attendees of IPCPR will be among the first to try the new Archetype Chapter 3 blends and bring them into their store’s inventory. Inspired by the work of psychologist Dr. Carl Jung and mythographer Joseph Campbell, Archetype Cigars herald the Hero’s Journey, a common storytelling arc that has been shared across cultures, space and time.… Continue reading
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