Tag Archives: Scandinavian Tobacco Group

News: STG Announces Marketing Team Roles for Alec Bradley Brands

I don’t know the Bradley boys, but I’ve known Jon Lipson since he was our local LFD rep, which was quite a while ago.  Congratulations to all!  I hope they don’t have to move to Richmond!

Scandinavian Tobacco Group(STG) announces today that the company has appointed the former Alec Bradley marketing team with new positions in the STG North American Branded marketing organization.

 

Alec Rubin, Bradley Rubin and Jonathan Lipson will report to Christopher Tarr, vice president of marketing of STG’s Branded and Rest of World division.

 

 

Christopher Tarr said,I am excited to welcome Alec Rubin, Bradley Rubin and Jonathan Lipson to our marketing organization. With their individual talents and combined experience in the handmade cigar category, I am confident that we will bring the Alec Bradley brands to their full potential, both in the US and globally.”

 

Alan Rubin, consultant to STG noted, I’m extremely proud that Alec, Bradley and Jonathan have the opportunity to work alongside the talented team at STG and that they will continue to play important roles in growing the Alec Bradley brand.”

 

Alec Rubin has joined the STG marketing team as brand manager, strategic partnerships and will focus on developing relationships for Alec Bradley brands among influential, lifestyle brandsoutside the premium cigar category. Prior to joining STG, Alecbegan working for the Alec Bradley cigar business in 2014 as a brand strategist, and in July 2020 was promoted to director of business development. During his tenure at Alec Bradley, he played pivotal roles in building the brand’s blend book and deepening the connection between the Alec Bradley brands and the American whiskey space.

 

In his new position as Brand Ambassador at STG, Bradley Rubin will continue to guide the creative direction, branding and social media initiatives of the Alec Bradley cigar brands and will serve as the face of the brand at top tier events in and outside of the handmade cigar category. Bradley joined the Alec Bradley cigar business in 2017 and was responsible for developing the brand’s social media presence while contributing to the branding and packaging of leading releases from the company.

 

Jonathan Lipson has been appointed to the role of senior brand manager at STG. In his new position, he will continue to steer marketing, product development and consumer engagement for the Alec Bradley cigar brands. Jonathan joined Alec Bradley in 2012 as tri-state regional territory manager and in 2016 was appointed director of sales and marketing, the role he held when the company was acquired by STG in March, 2023.

 

Alec Rubin, Bradley Rubin and Jonathan Lipson will continue to reside in Florida, working remotely for STG.

 

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S is a world-leading manufacturer of handmade and machine-rolled cigars with an annual production of more than four billion cigars. The Group holds market-leading positions in several categories and its products are sold in more than 100 markets. Scandinavian Tobacco Group is headquartered in Copenhagen, Denmark and employs approximately 10,000 people globally. The Group is also the largest internet and catalog retailer of cigars and related accessories in the US. For more information visit www.st-group.com.

2

Share

Comments Off on News: STG Announces Marketing Team Roles for Alec Bradley Brands

Filed under News

News: Diesel Sunday Gravy Grappa Announced

I’ll admit, I’m behind on sampling the Sunday Gravy series. The first one was pretty good, and I’ve been meaning to revisit it. I don’t think I’ve seen any of the others. I’m not a big fan of tomatoes, so that gets into my head a little, and, subconsciously, I don’t tend to look for them. A sampler would be nice, now that there are five versions!

 

It’s a widely held belief that Italians wrote the book on eating and drinking. Food, libations and socializing are part of the culture and meals can stretch on for hours.  Not for the faint of heart is grappa, an Italian-made digestivo made from the distillate of grape seeds, stalks and stems. The distilled spirit is enjoyed as a palate-cleansing firewater. And when the grappa comes out, things get interesting.

Or so says Justin Andrews who explained that the fifth Diesel Sunday Gravy expression was named “Grappa” in a nod to the blend’s bold flavor profile and the brand’s ability to spark conversation. “Diesel Sunday Gravy Grappa, like our previous Sunday Gravy expressions definitely packs a punch. It’s a great, medium-plus blend, handmade with premium tobaccos. And given its affordable price, Diesel Sunday Gravy Grappa is a cigar that’s meant to be smoked with good friends during spirited discussions.

 

Blended by AJ Fernandez and Justin Andrews and crafted at Tabacalera AJ Fernandez in Esteli, Nicaragua, Diesel Sunday Gravy Grappa is rolled with an Ecuadoran Habano wrapper over a Nicaraguan binder and Honduran filler. It is a layered smoke that delivers notes of leather, earth and spice.

 

Grappa is being released in a robusto gordo size only.

Grappa (5” x 56); SRP per cigar $4.99

 

Diesel Sunday Gravy Grappa will be available nationally from July-September 2022, or until the blend is sold out. The sixth and final Sunday Gravy blend will be released in October, 2022.

 

Diesel cigars are produced by Scandinavian Tobacco Group and distributed by Forged Cigar Company.

 

About Diesel Sunday Gravy

Diesel Sunday Gravy launched in August 2021 as a full-time line of seasonally-released, Nicaraguan-forward smokes, blended and handcrafted through Diesel’s winning partnership of AJ Fernandez and Justin Andrews. Blends will be released quarterly, sold until their limited supply is deleted and offered at an unbelievable SRP of less than $5.00 per cigar.

 

About Diesel

Handcrafted by artisans in Esteli, Nicaragua, Diesel cigars are “bold by design.” The brand challenges the current conventions of the handmade cigar category through the bold, unapologetic style of its Cigar Master, AJ Fernandez. Diesel cigars are unified by their deeply complex flavor which is achieved through AJ’s steadfast adherence to time honored cigar making techniques and his insistence on using the highest quality tobacco. The Diesel portfolio includes Hair of the Dog which was released in 2019; Whiskey Row which launched two expressions, one in 2019 and one in 2018, and Diesel Grind which debuted in 2017. For more information, visit www.dieselcigars.com.

Share

1 Comment

Filed under News

News: Cigars International Opens Super Store in Dallas, Texas

This is pretty old news by now. I didn’t get a chance to attend this grand opening like I did the Hamburg, PA Super store, and I remember hearing all kinds of complaints from local mom-and-pop retailers when they opened, about how it was going to put them out of business. I’m not sure this has been the case, as, from what I see in this area, at least, small stores continue to flourish. On another note, I have been passing on posting industry news about people being promoted within companies, and insider stuff that I don’t really think consumers would really be interested in. How do you all feel about that?  Do you want to see news like that here? News like the former VP of IPCPR joining the Tobacco Plus organization?  You can read about it on other sites but I’ll gladly pass it on if you want it posted here. Just let me know in the comments. Back to the news from Scandinavian Tobacco Group about the grand opening of the CI store in Texas:

 

Cigars International recently launched a Super Store in the suburbs of Dallas-Fort Worth, marking Cigars International’s fourth retail store and the first outside of its home state of Pennsylvania.

 

The store was built in just six months and is located in a sprawling, mixed-use development called Grandscape in The Colony.

 

CI_Texas_1

Craig Reynolds, president of Cigars International said, “Given that the handmade cigar category was built on the kinds of personal interactions that can only be had in-store, our new location gives cigar lovers a unique venue for experiencing the camaraderie of fellow smokers. Our stores are meant to complement the traditional cigar shop experience and enhance the cigar
lover’s appreciation for handmade cigars.”

 

CI_Texas_2

The Cigars International Super Store at the Colony encompasses more than 7,000 square feet including an outdoor smoking lounge. A 2,500 square foot, glass-enclosed humidor anchors the space, which also includes a bar, a Club Macanudo lounge, 32-foot-high ceilings and an impressive array of handmade cigars and accessories.

 

CI_Texas_3

The design of the Super Store mimics that of a curing barn. The rectangular shape and shades on the sides of the building represent the characteristic look the Northeast’s iconic tobacco sheds, and the truss work is a design element that was carried over from two of Cigars International’s other stores.

 

The grand opening took place on Saturday, September 22. Cigars International estimates that more than 1,000 cigar enthusiasts visited the Dallas-area Super Store that day. While in-store, cigar lovers had the chance to purchase a limited edition Macanudo Inspirado cigar, available only at the Colony location. Made with aged tobaccos, the cigars are presented in individual
coffin boxes, selling for $17.99 for the Toro Grande, and $19.99 for the Double Corona.

Share

3 Comments

Filed under News

An Espinosa Comfortably Numb Cigar at Cigars International Superstore in Hamburg PA

Espinosa CIYesterday was a big day at the Cigars International Superstore in Hamburg, PA.  Erik Espinosa was on hand all day selling his cigars there, and there was a line wrapping around the building of people waiting to but their CigarFest tickets. I understand that tickets sold out in under a minute on-line, and I also was told that people started lining up at 4pm Friday! The crazy part of this (or one of them) was that it was brutally cold out, the very crowded CI store looked like a ski lodge with all the people bundled up.  I understand that Espinosa Comfortably NumbCigarFest is a big event, something like 3000 people per day over two days, with many making a weekend of it, but that kind of crowd isn’t my bag.  But a lot of people dig it, so more power to them!  I made for a crowded store, it was hard to find a seat, what with people leaving their coats and stuff on seats and tables and socializing elsewhere, which is in very bad form, in my opinion. Some patrons like to sit and relax, some like to wander and socialize, but you can’t have it both ways.  We found a table by the door, which was constantly opening so it wasn’t very comfortable. I had bought a selection of Espinosa cigars, and lit up a CI exclusive that was recommended to be by a CI staff member called Comfortably Numb Vo,. 1. The band on this is in the classic Bob Masse ’60s Comfortably Numbconcert poster style, very psychedelic. This 6″ x 52 Toro has an Ecuador Habano wrapper, Corojo binder and Nicaraguan fillers. The wrapper is milk-chocolate-brown with very fine veins, it’s an attractive cigar.  I was very surprised with this cigar, pleasantly so. It was perfect for early in the day, the flavors were smooth and creamy, with some sweetness akin to a coffee with cream and sugar (which paired nicely with the cup of black coffee I enjoyed). I really should have grabbed another handful of these, but I had spent too much there already! Great cigar.

 

Espinosa CI 2Erik Espinosa is one of those guys in the cigar industry that I don’t know as well as some, however, when I walked into the store he walked up behind me and greeted me like an old friend, as did Juan Cancel from Cubariqueno Cigar Co. and Jose Galvez, our local Espinosa sales guy. While I haven’t smoked a ton of Espinosa branded cigars, Some brands made at his La Zona factory in Esteli are among my favorites.  Cornelius & Anthony, La Sirena are in my list of go tos, and I’ve enjoyed my fair share of Arandoza cigars too, and I’ve bought plenty of 601 La Bombas in the past, going back to EO brands days. One of the cigars I bought was the 601 Steel, which was an exclusive for Famous Smoke Shop, oddly enough. At some point that exclusivity agreement ended, and CI took on the line.  Considering CI is headquartered in Bethlehem, PA, which was known for it’s steel mills, it makes sense 601_Steel_Girderfor CI to carry it. It’s a reasonably priced cigar, and while it’s billed as full-bodied, I didn’t find it to be that at all.  It struck me as medium at best, but what do I know. It’s listed as having a dark Habano Oscuro wrapper and Nicaraguan fillers and binder. I didn’t find the wrapper to be all that dark.  It had a nice flavor, burned a little off, but OK, and was a perfectly nice smoke.  I also picked up some Murciualago (with red bands and silver, a Dread, and another event exclusive that looks like an Ecuador Connecticut wrapped cigar.  I’ll get to some of them in the near future. We left the shop after the one cigar, it was just to noisy and crowded for my liking. It was nice of Matt Cook, who’s the Director of Retail Operations, to stop by and say hello. I probably wouldn’t know Matt if we didn’t have a mutual friend.

 

In related news, it was announced this week that Thompson Cigars has been acquired by the parent company of Cigars International.

Scandinavian Tobacco Group today signed an agreement to acquire the business of Thompson and Co. of Tampa, Inc.  “Thompson”). The purchase price amounts to USD 62 million and the acquisition will be financed by existing cash at hand. The closing of the deal is expected to take place by the end of March 2018.

There’s a lot more to the press release, which is at many of my colleague’s sites, but I’m going to offer my unsolicited $0.02. Over the last year or so Cigars International’s mail order division had a major problem with a new computer system, which damaged their brand significantly in the eyes of the consumer.  I’m sure many retailers in both the brick and mortar and mail order spaces rejoiced. Thompson has been selling cigars for over 100 years, I ordered a special out of a magazine add in 1996 and am still on the mailing list, and have gotten plenty of phone calls from them (I wrote about their auction site back in 2012, the story is here), and never was a fan of dealing with them. Other’s have had great experiences, and, given the history, many must like them. So from my biased perspective, a company that had big problems buys a company with a questionable marketing reputation?  I don’t get it, but the people spending the $62 million are much smarter than I am.  I’ve never had an issue with CI, granted I live close by, and it’s nice to visit their stores, but I like visiting most stores (see last weeks post!).  With plans to also open a superstore in Texas announced by CI, and Altadis’ parent company and Davidoff  buying and opening stores all over the place, clearly the trend is to go direct to consumer.  Will Swisher be looking to go this route? What’s the future hold for the mom & pop shops? Kinda sounds like how Walmart killed small business a little, doesn’t it?

 

That’s all for now.  To those afflicted, enjoy Super Bowl Sunday! I know as a resident of the Philadelphia are I should be excited, but I’m not a football fan. The Flyers better get their shit together though! I have some of Bernie Parent’s cigars that I want to smoke in honor of a Stanley Cup win one of these days!  Until the next time,

 

CigarCraig

Share

1 Comment

Filed under Events, Review, Stores