Punch is doing some, er, creative things with the branding and marketing. First, the inexplicable Chinese food series, now a Father’s Day release with the Dad Bod. I don’t know about you, but this sort of unhealthy body type is not something which should be normalized, let along glorified. I’m no fitness freak, but I’d sure love to lose 10 or 20 pounds and not have a “dad bod”! Anyway, the Champion size is always cool, and whatever the marketing, the cigars are always pretty darned good! I’ve been smoking Punch cigars for over 25 years, always enjoyed them.
PUNCH CELEBRATES THE DAD BOD
Dad bod noun — the physique of adult males who prefer to drink from a six pack instead of spending countless hours at the gym obsessing over their abs.
The team at Punch is declaring this the “summer of the Dad Bod” with the launch of Punch Dad Bod, a paunchy, limited-edition release that will ship to retail in a cool Father’s Day keepsake that you or your Dad will actually want to hold on to.
Punch Dad Bod comes packed in four, reusable stash cans that each contain five cigars and are complete with Boveda humidification. The keepsake cans can be used as a humidor, a portable ashtray or placed anywhere as a reminder that the Dad Bod is where it’s at.
John Hakim, brand manager for Punch said, “Father’s Day is the perfect time for us to let the world know that we salute dads, the Dad bod and the pleasure of smoking a great cigar. So we created this special expression and packed it in tins that own the soft-in-the-middle physique with pride. Dad Bod is about showing our support for the salt-of-the-earth Punch smokers who continue to make Punch their go-to brand.”
Handcrafted at HATSA in Honduras, Punch Dad Bod is a six-country blend made with a Cameroon wrapper, a USA Connecticut broadleaf binder and a blend of filler tobaccos that includes Nicaraguan Condega, Dominican Piloto Cubano, Honduran La Entrada and Brazilian Mata Fina. The result is a smooth-smoking, medium-bodied blend that is at the same time sweet, spicy and leathery.
Punch Dad Bod cigars sport a tie-shaped band and are available in a “Champion” size that gives a nod to the reverence Punch has for Dads and Dad bods. Shipping to retailers on May 1, the set contains four metal stash cans, each holding five cigars for a total of 20 Punch Dad Bods per set.
Punch Dad Bod (4.5” x 60); SRP per cigar $6.99
