Here’s some news from my friends at Island Lifestyle Cigars, but first, I smoked a few of their cigars over the last few days while I was thinking about these two news items. Also, I know I said I’d have a contest this week, I’ll get to that later in the week, patience, amigos. I’ve actually been doing some projects around the house in my copious free
Old on the Left, New on the Right
time, and time got away from me. Anyway, I smoked some Island Lifestyle Sungrown Toros, an old one and a new one. The old one was from the original release, several years ago. It was a tightly guarded secret who made the original release, try as I may, I was unable to get the guys there to tell me who was making them, until later last year when they changed factories, and they revealed that the old versions were, in fact, made by Perdomo. This certainly came as no surprise as the quality was always excellent and the cigars were very good. The new cigars are made by the Oliva Cigar Company, and maintain the excellent quality. While comparing the aged old version to the less aged new version is an unfair comparison, the new version seems to me to be an improvement in depth of flavor. The Sungrown has some strength, some spice, but has a nice ballance and were very nice cigars. I’m a little sad that the old one was the last one I’ll smoke, but happy that I’ll be able to get the new ones, especially because there’s a shop not far away that carries them. They livened up the bands too, they look really nice!
ISLAND LIFESTYLE AGED RESERVE CIGARS NOW IN REVAMPED PACKAGING
Island Lifestyle Importers is pleased to announce their highly rated Island Lifestyle Aged Reserve Cigars are now packaged in beautiful 10 count boxes. The new white boxes with the distinctively colorful box wraps are more emblematic of its tropical namesake.
Island Lifestyle Importers focused on a box quantity more in keeping with today’s consumer wishes. The 10 count box is not only more economically friendly for the consumer, it also allows for a smaller footprint within the retailer’s display areas. The new packaging replaces the old 25 count box quantity.
According to Ryan Frailing, Chief Operating Officer for Island Lifestyle Importers, “We listened to our dealers’ feedback regarding space and consumer retail buying trends and we adjusted accordingly. We want them to know we are committed to assist them in the success of their stores.”
Island Lifestyle Importers is the owner and importer of Island Lifestyle Aged Reserve and Island Club Cigars. Island Lifestyle Importers is also the exclusive designer, manufacturer and distributor of Tommy Bahama Luxury Cigar Accessories. These accessories are known for their beautiful look, leading edge technology and outstanding quality.
For further information contact Rick@IslandLifestyleImporters.com or (941) 378-3200.
ISLAND LIFESTYLE IMPORTERS CREATES THE “ADAP” PROGRAM
Now that the PCA convention has unfortunately, but necessarily, been canceled for 2020, Island Lifestyle Cigars and Tommy Bahama Luxury Cigar Accessories have established the Additional Dealer Assistance Program (ADAP) for retailers.
In announcing the new program, Ryan Frailing, Chief Operating Officer of Island Lifestyle Importers said “We will miss seeing our old friends and making new ones. We enjoy spending that time getting to know and learn more about their businesses. It provides valuable feedback as we grow and develop new products.”
Earlier this year Island Lifestyle Importers announced they had taken back responsibilities for all marketing and distribution functions of their products. Island Lifestyle Importers had planned to offer additional discounts and a number of exciting promotions at PCA 2020.
Frailing stated “In an age of uncertainty Island Lifestyle Importers desires to do everything possible to assist in dealer’s success. With the cancelation of the convention, Island Lifestyle Importers will be taking the monies wenormally spend on the trade show and rededicate it to the dealer network through weekly specials.”
The Additional Dealer Assistance Program (ADAP) will be emailed each week with promotional offerings including deep discounts, product specials, new product releases and no minimum order requirements. Frailing went on to say “We established this program to give our retail partners greater flexibility and profitability as we work together to move beyond the challenges created by the Corona virus.”
Island Lifestyle Importers is the exclusive importer of Island Lifestyle Cigars and manufacturer of Tommy Bahama Luxury Cigar Accessories.
For further information contact Ryan@IslandLifestyleImporters.com or (941) 378-3200.
