Fresh on the heels of the Connecticut Barnsmoker, here’s some news from Drew Estate. An “entirely new brand”! Interesting! I admit that the last new brand they launched with a freestyle event didn’t interest me. The Nica Rustica Adobe was a good one, but not an entirely new brand.
During its Sept. 28 “Freestyle Live: Special Edition” broadcast, Drew Estate will unveil an entirely new premium cigar brand … and the company is giving consumers the ability to experience it prior to its formal launch in the upcoming Freestyle Live Event Pack. The packs will be available at participating retailers nationwide beginning on Aug 18.
Drew Estate has prepared a total of 10,000 Freestyle Live Event Packs, which will have an MSRP of $39.99. Every Freestyle Live Event Pack will include three of the new premium cigars without any brand identification on them, a Freestyle Live 3-cigar case, a Freestyle Live cutter with cigar rest and a Freestyle Live flask. Additionally, each Freestyle Live Event Pack will include a Freestyle Live badge with a QR code, which purchasers may use to enter a sweepstakes for a chance to win incredible prizes! The grand prize is a 2022 black Dodge Charger, valued at $32,000. Second prize is a Gibson Les Paul Dark Limited guitar, valued at $1,600. A total of 25 sweepstakes entrants will win the third-place prize of a pewter ashtray designed by Subculture Studios, valued at $100 each.*
Freestyle Live Event Pack participating retailers can win a prize too!!! All retailers who sell Freestyle Live Event Packs are automatically entered for a chance to win one of three prizes. The grand prize consists of $5,000 in Drew Estate credit and a Drew Estate Barrel Bar; the second-place prize for retailers is $2,500 in Drew Estate credit and a Drew Estate Mega Standing Ashtray; and the third-place prize is $1,000 in Drew Estate credit.**
“Dodge Chargers, Gibson Les Pauls, Barrel Bars … oh my” exclaims Jonathan Drew, company Founder and President with a big smile from his Sag Harbor, NY, home. “While all the prizes are definitely dope, the big news is in the new brand release. It’s just a different level of mega-excitement when we drop a completely new brand on the Freestyle. It’s not a new line extension or something that already exists in the DE brand portfolio, my dudes and dudettes … it’s something meatier. This brand is going to change the world. Mark my words.”
Learn the mystery cigars’ identity and experience all the other surprises Drew Estate will debut by tuning in on Sept. 28 from 7 p.m. to 9 p.m. for the next “Freestyle Live: Special Edition” broadcast, which will be aired only on Drew Estate’s Freestyle Live YouTube channel (youtube.com/drewestatecigar) and Drew Estate’s Facebook Live page (facebook.com/drewestatecigar). Until then, be sure to stop over at drewestate.com/freestylelive2022 beginning on Aug. 18 to find the complete list of participating premium cigar retailers where you can snag your own Freestyle Live Event Pack.
*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 U.S./D.C. (excluding MA, MI, & VA), age 21+. Void where prohibited. Starts 08/15/22; ends 09/21/22. Purchase Entries must be submitted by 11:59:59 PM ET on 09/21/22. To enter without purchase, send a postcard with your first name, last name, complete mailing address, email address and date of birth (postmarked by 09/21/22; received by 09/27/22) to: Drew Estate: Attn Freestyle Live Sweepstakes,12415 SW 136th Ave Suite 7, Miami, FL 33186. Total ARV of all prizes: $36,599. Odds of winning will depend on the number of eligible entries received. For full Official Rules, visit https://drewestate.com/freestyleliveeventpack/. Sponsor: SWI-DE, LLC, 12415 SW 136th Ave, Suite 7, Miami, FL 33186.
**NO PURCHASE NECESSARY. Legal residents of the 50 United States (incl. D.C.; excl. MA, MI and VA), 21 years or older who are retail trade partners of Sponsor. Enter Sweepstakes by: 9/15/22. To enter and for Official Rules, including prize descriptions, visit https://drewestate.com/freestylelive_tradepromotion/. Odds depend on number of eligible entries received. Void where prohibited. Sponsor: SWI-DE, LLC, 12415 SW 136th Avenue, Suite 7, Miami, FL 33186.
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.
I’ve done a couple of these events – my local shop hosts and plays the livestream on the lounge TVs. The only drawback for me is that the swag packs are basically the same every time. I don’t need another Drew branded case/cutter/rest/flask – I’ve got too many already. But I guess it’s a good problem to have!