Here’s some news from Altadis, a few days late as I just found it buried, thanks Gmail! Trinidad is a brand that Altadis has tried and tried to get off the ground over the years, but hasn’t had a lot of luck getting any real traction. I’m not sure why, exactly, they haven’t been bad cigars, and I don’t think anyone but hard-core cigar geeks knows the Trinidad backstory really whether that has any effect one way or the other anyway. It’ll be interesting to see if this spin on the brand takes off for them.
Bringing Back a Taste of Vintage Caribbean Culture With Every Puff
TRINIDAD ESPIRITU TO BE RELEASED PRE-IPCPR
Altadis U.S.A., maker of world-renowned premium cigars is introducing Trinidad Espiritu – a collaborative effort with tobacco prodigy A.J. Fernandez – to deliver adult cigar connoisseurs the spirit of vintage Latin Caribbean culture through a series of special events nationwide.
“The original Trinidad cigar brand was used exclusively for dignitaries and diplomats as gifts,” explains Brad Winstead, Altadis’ head of consumer marketing. “Fifty years later, we’re celebrating the venerable brand’s half century anniversary by taking adult smokers back to the late 60s-early 70s era — which many consider the “Golden Years” of cigars.”
This medium to full-bodied Nicaraguan puro was created by none other than A.J. Fernandez. He was the perfect choice to recreate and memorialize history, as Fernandez’s tobacco fermentation methods and cigar making have stayed consistent with the methods his grandfather and father used.
“The Trinidad Espiritu,” said Eddy Guerra, brand manager, “is an amazingly complex, yet balanced cigar that embodies vintage Caribbean culture. This release will be an experience, as we will hold a nationwide tour of events, featuring vintage Latin Caribbean music, classic cocktails, domino tournaments and much more. This will be an allencompassing experience that will go hand in hand with a cigar we are so very proud of. Our kick-off event will be in Miami in June. Details of this and other upcoming events will be out soon.”
The nationwide series of events will center around a complete conversion of each venue to the Latin Caribbean of yesteryear through décor, music, vintage uniformed bartenders, cocktails and more. A special edition Trinidad “Fundador” lancero 40 X 7 1/2 will also be available as an event exclusive. The vintage Latin Caribbean music play list that will be used for the events is now available on Spotify at www.TrinidadEspirituMusic.com.
Summing it all Up
“It has been an honor pay tribute to our Latin Caribbean heritage and to work closely with Master Blender A.J. Fernandez on this project,” said Rafael Nodal, head of product capability for Tabacalera USA. “The Trinidad Espiritu is a cigar to please the palate and speak to your soul. This is a celebration of tobacco, music and all things Latin Caribbean.”
The Trinidad Espiritu will be available in five vitolas in mid to late June:
Robusto 52 X 5
Toro 52 X 6 Belicoso 52 X 6 1/8
Magnum 60 X 6
Fundador 40 X 7 1/2 (Only available at official Trinidad Espiritu events.)
About Altadis U.S.A. Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the world’s most renowned brands, including Henry Clay, Montecristo, Romeo y Julieta, H. Upmann and Trinidad. If you have ever enjoyed a premium cigar, there’s a good chance you’ve enjoyed a cigar crafted by Altadis U.S.A. Visitwww.altadisusa.com for more information.
Great presentation.